26 Jul 2011, Posted in Community. Tagged capsaicin, Prometheus Springs, tattoo

Capsaicin For Life

The Prometheus Springs logo has now graced yet another luminous body, this time it comes from one within our tribe, a fellow Promethean, a true capsaicin guru and an all around solid guy by the name of Walker Townsend. Walker is our Senior West Coast Market Manager and he literally lives and breathes the Prometheus Springs ethos, pathos and now bares the logo. When discussing the idea of the logo we couldn’t help but dive into the etymology of the Greek word, logos. Traditionally, logos means word, thought, principle, or speech and it has been used by both philosophers and theologians alike. In most of its usages, logos is marked by two main distinctions. The first deals with human reason, the rationality in the human mind which seeks to attain universal understanding and harmony. The second distinction surrounds universal intelligence, the universal ruling force governing and revealing the cosmos to humankind.

As our discussion progressed we thought it was interesting how these two main distinctions of this notion of logos were in fact embodied in dualistic design of the ouroboros itself. At Prometheus Springs we often like to describe the serpent eating its own tail as the active and passive elements combining, which in the case of our elixir would be water + fire but could also be anything from the conscious mind + subconscious mind, or in the case of the logos it would be the microcosm + macrocosm. At this point we realized that the tattoo was a must and even started to question if the ouroboros was in fact the first logo ever created? Who knows but, here’s what Walker said when I asked him why he wanted to get the tattoo.

“I have no qualms about making these times indelible. The fresh tattoo gives me a sense of pride to be a part of the Prometheus Springs team that knows how to live life well and proper. There are parallels between all of our personalities and yet distinct differences that allow us to grow as individuals. I devote a lot of my energy to spreading the good word about capsaicin. Giving someone their first sip, mixing up potent concoctions or simply conversing about the known benefits is the name of the game. Those who get down with capsaicin are some of the most intriguing characters I have met in all my travels. I do not take any of it for granted. This tattoo pays respect to the unique nature of the elixir, the badass design, and the lifestyle it affords.”

Regarding the serendipitous tattoo design:

When looking at the capsaicin molecule on wikipedia late one night, I thought to myself that the circular object in the middle of the chemical form would look really cool if I swapped it out with our Prometheus Ouorboros. A couple days later someone told me that the circular object that I took out was called a benzene ring. Being the information junkie that I am, I went to Wikipedia to research the subject. It was then that I learned that the principal founding father on the theory of chemical structure, Friedrich August Kekule, said that he “had discovered the ring shape of the benzene molecule in 1865 after having a reverie or day-dream of a snake seizing its own tail. This is a common symbol in many ancient cultures known as the ouroboros“.

Oh I love when stuff like this happens